Wednesday, October 26, 2022
Friday, October 7, 2022
Tips For Better Local SEO Reporting
Most local businesses only really care about two vital metrics:
Traffic.
Conversions.
That’s why I like to include the following vital metrics from Google Analytics:
Top Landing Pages.
Location by city (Users, New Users, Sessions, Bounce Rate, etc.).
Overall Sessions.
Top Traffic Channels by Sessions.
Traffic Sources/Medium.
New vs. Returning Customers.
For several local businesses, Google Business Profile listings can be a significantly higher source of conversions and foot traffic to a business than their actual website.
This information is highly relevant to businesses looking to rank in “near me” searches that generate a lot of traffic to their business.
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